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WhatsApp will show Facebook ads

WhatsApp will show Facebook ads

Mehwish Shoro News
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The Information publication, citing an insider reports that Facebook still has not abandoned the idea of ​​implementing advertising on WhatsApp, one of its most popular and profitable services. Initially, they planned to do this in 2020, but the head of WhatsApp told employees that this idea was postponed.
This does not mean that there will be no advertising: according to Engadget, the transfer is associated with another major Facebook initiative. Now there is an active work on the unification of instant messengers Instagram, Facebook, and WhatsApp. We are not talking about combining services as such: the applications will remain independent, but the Facebook user will have the opportunity to send a message to a friend who uses only WhatsApp without leaving the application.
And only after combining these services in WhatsApp will an advertisement appear. Information clarifies how this will work. Due to the bundle of services, WhatsApp will pull up potentially interesting products and services based on your activity on Facebook. Thus, advertising will be as targeted as possible and not annoying.
According to an insider, even inside the company, this plan is considered dubious. Employees worry that WhatsApp users will delete their Facebook profiles. In addition, in recent years, distrust of this social network has been growing, and a new initiative could aggravate the situation.
One way or another, it’s unlikely that WhatsApp ads will appear soon. Combining the infrastructure of the three messengers will require years of work - and, according to The Information, WhatsApp will be the most difficult to integrate.